When Blue Jeans Got a Bad Name

Season 34 Episode 1

4,000 motorcycle riders, wearing leather jackets and blue jeans roared into Hollister.

Over the fourth of July weekend in 1947, 4,000 motorcycle riders, wearing leather jackets and blue jeans roared into Hollister, California for a three-day rally. The small town woke to motorcyclists in an unusual uniform: leather jackets and blue jeans.

AIR DATE 2/7/22

Now Playing

When Blue Jeans Got a Bad Name

Origins of Denim

Levi Strauss

Chapter 1 | Riveted: The History of Jeans

Black Cowboys on the Silver Screen

Videos

About American Experience

American Experience, TV’s most-watched history series, brings to life the compelling stories from our past that inform our understanding of the world today.

Broadcast Dates

This show is not scheduled to air soon.

Top

To Top