What it takes to make a great political ad
Political consultant Fred Davis has had no shortage of notable clients, from Arnold Schwarzenegger to Carly Fiorina to John McCain. Davis gives his Brief but Spectacular take on how to captivate and convince viewers with an advertisement they will always remember.
AIR DATE 10/5/15
PBS NewsHour provides in-depth analysis of current events with a news summary, live studio interviews and discussions of domestic and international issues. Amna Nawaz and Geoff Bennett co-anchor.
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